Amazon is looking to join the already crowded market that is messaging apps. According to a trusted source who obtained customer survey info over the weekend, Amazon could soon announce a messaging service named ‘Anytime.’
Amazon may have no idea what they’re getting themselves into, but I won’t doubt them just yet. The retail giant is said to be working on a messenger client that will likely compete with services such as Google Hangouts, Whatsapp, Facebook Messenger and others once it becomes available. Amazon has promised something new and exciting from the expected service which will reportedly land on Android, iOS and desktop.
Amazon may have a few tricks up their sleeve that will make Anytime competitive against industry rivals. Sources claim that it will be extraordinarily easy to sign up and find friends to chat with. Instead of being bonded to one’s phone number, like on Whatsapp and Google Allo, Anytime will use Twitter-style @ mentions to start conversation. Another feature could let the user change the color of each chat for identifying which incoming messages are from family members and which are from friends.
Similar to the direction others are going in, especially Facebook Messenger and Google Allo, Anytime will also have app-like functions such as shopping and food ordering. Amazon could make its service open source, allowing third-party developers to integrate their own work within chat windows as well. All in all, a messaging service seems like a reasonable idea for Amazon, and it would be even more reasonable if we could all connect through our Echo smart speakers. If Amazon apples enough force allowing the service to take off, the retail giant and its customers could be in good company.