Ring, a popular doorbell and home security company, will soon join Amazon. In a developing news story that broke yesterday, tech giant Amazon informed trusted sources that it will acquire Ring.com for over $1 billion. Up through this point, the two companies have worked together so consumers could benefit from integrated experiences, but an acquisition would allow the two to take things to the next step.
The acquisition has not gone official yet, but we wouldn’t tell you about it had we felt it would fall through. This deal is almost sealed and will reward Amazon the Ring company in exchange for a jaw-dropping $1 billion.
This move puts Amazon in a good position to capitalize on Ring’s successful smart home product developments and will likely help in the retailer’s battle with Google. Reports indicate that Amazon had been eyeing the company for a while before suggesting an offer. Similar to how Nest and recent acquisitions are helping Google develop products and services for the smart home, Ring aims to “keep homes safe and secure” with new product experiences and is “excited to work with the talented team” that is part of Amazon.
The specifics of what will come out of the acquisition have not yet been confirmed, though we’d expect Ring to work in the same offices as Amazon’s Alexa team to create integrated solutions. We don’t yet know if Amazon will merge Ring into its own hardware division or keep Ring and its branding independent. What the deal means for current customers of Ring and how exactly Amazon will make use of the division is currently unknown, but right now, it doesn’t seem like anything will negatively impact current Ring customers.
Good things should be ahead for Amazon.