Huawei is having a rocky start to the year despite its optimism for 2018. At CES 2018 in January, the Chinese OEM attempted to gain attention and popularity in the US for the first time in its history with Mate 10 Pro, but US carriers including Verizon and AT&T weren’t having it. Despite that, the company did not give up, but yet another roadblock just got in the way of the company’s expansion plans.
Huawei has been in hot water with Best Buy ever since fake reviews were left by its fans trying to win a free phone. However, matters just got a whole lot worse for the third largest smartphone OEM. According to CNET, Best Buy will cease sales of all Huawei products over the next few weeks.
Without help from carriers, Huawei has been trying to penetrate US markets by selling unlocked smartphones. Key retailers like Amazon and Best Buy agreed to sell devices like the Mate 10 Pro in the US, but Best Buy is backing out of the deal Huawei so desperately needs for the long-term. Smartphones don’t sell very well without retail channels, and Best Buy is as big a loss one can have because of its large presence in the US. Therefore, this will likely cut back Huawei’s US sales due to less availability.
Only online retailers including Amazon continue to sell Huawei products in the US. This is not going to help Huawei gain attraction in any way since its devices are not in stores where people shop. The company will need to think of a new strategy if it wants to meet or at least come close to its 2018 goals.
Huawei Mate 10 Pro is a fantastic phone, but a small market presence is not helping, as has been the case in years past. We don’t know the exact reasoning for Best Buy’s pulling of devices, though it could yet again have to do with the US Government being concerned about spying. Fewer options for consumers is never a good thing, and it is sad to see such a great offering be turned down by so many companies. Huawei didn’t announce new phones at the recent MWC 2018 show due to heavy competition, but perhaps its upcoming P20 flagship models due out in March will change the game alongside the company’s new tablets. There’s also the possibility of a new Huawei Watch model coming soon, so there’s some to look forward to. We’ll keep you posted on Huawei’s movement.