LG will officially unveil its next flagship smartphone on May 2 live in New York City. This is just a few days prior to Google I/O 2018, and other OEMs are still looking to announce their flagship smartphone in the month of May as well. The name of the device will indeed be LG G7 ThinQ, which follows suite with LG’s recent high-end phone. Personally, I don’t think ‘ThinQ’ is the branding LG should have added. LG needs something new to indicate this is a new phone and give people a fresh perception of the company. I like that the number seven is staying, but it’ll be interesting to see if ThinQ (the accessory branding) is the answer LG needs.
Details on LG’s future smartphone plans and the rumored LG G7 or LG G7 Neo code-named ‘Judy’ have been heating up. Despite reports claiming LG would skip a flagship Android smartphone this year to conserve money, we will get one that looks similar to the LG G7 Neo that popped up at MWC 2018 in Barcelona. LG did not announce a new flagship smartphone at the event, which it has done in years past, which may have been due to the level of competition. Instead, the South Korean company showed off new shades of LG G6 and a new LG V30 known as LG V30S ThinQ. The phone said to have been begun from scratch will launch alongside an alleged LG G7 Plus at a private event on May 2. This is much later than usual for a G-Series flagship.
If history repeats itself, LG will now begin teasing the device up until the launch and give us bits of information like hardware specifications to dwell on as we wait. For now though, LG has not confirmed any further info despite the laundry list of details including a notch that we’ve gathered from various sources reporting on the upcoming phone. A notch on this phone would not surprise many since it has become a trend. LG is not the only one embracing the notch, in fact, Google’s Android P software overhaul let’s manufacturers and users tinker with different notch styles. However, LG will be among the largest companies to adopt it yet.
LG says its G7 ThinQ will be “an evolution of the foundation laid by the LG V30S ThinQ.” In other words, we should expect similar characteristics to the LG V30S ThinQ including its AI functions and revamped design with AI button. There are sure to be lots of rumors now that the device has been confirmed, but don’t believe all that you see as nothing’s for sure until LG unwraps the device next month. We look forward to finally getting the smartphone and you should too.