The third quarter has come to a close, and corporations such as Google’s parent, Alphabet, have reported their earnings and quarterly results. Late last week, during Alphabet’s official earnings call, the mic was passed to Sundar Pichai, the current CEO of Google. From him, we got some news regarding the sales progress of this year’s Made By Google hardware.
Last year, after Google released the original Pixel and Pixel XL, the first of their kind, Alphabet’s stock price hit an all-time high once the embargo lifted for publicizing reviews. This was clearly a good sign for the future of Google and Alphabet, especially for heavy investors. But what we want to remind you of is that the high point was achieved due in part by overwhelmingly positive Pixel and Pixel XL reviews written by some of today’s most influential media outlets.
This year, it hasn’t exactly been the same story for Google and Alphabet with the Pixel 2 and Pixel 2 XL. There have been numerous complaints about display concerns (burn-in and color reproduction) and audio problems. Google has now addressed the issues, stating that it has done, and will continue to do, everything in its power to keep buyers satisfied by resolving any and all problems it can via software updates. However, for phones that cost north of $700 outright, buyers anticipated perfection, and as a result, many are feeling unsettled, some to the degree in which they have already returned their Pixel 2 device.
So, in short, we’ve been skeptical as to how Pixel 2 and Pixel 2 have been performing in terms of sales. Google didn’t formally come out and announce a sales figure for Pixel last year, though we kind of ended up figuring it out ourselves eventually. It was, due to various supply shortages, short of what we expected, but good considering these phones were technically first-generation products.
During the Q3 Alphabet Earnings Call, Pichai set time aside to talk about the progress some Made by Google 2017 hardware has made thus far, including the market performance of Pixel 2 and Pixel 2 XL. Despite recent events, Google confirmed that Pixel 2 and Pixel 2 XL are performing as we thought they would– way better than the original Pixel handsets. More specifically, pre-orders of Pixel 2 and Pixel 2 XL on day one “were more than double what they were last year.” This is good news if you’re experiencing some cognitive dissonance because of what’s been in the news of late by giving you some reassurance that Pixel 2 and Pixel 2 XL are indeed a hit, even being on the low market scale limited to only Verizon and the Google Store with few to no retail channels offering the devices as of yet. Whether the success and momentum continued through the pre-order window, up through now, is not clear.
Google plans to continue expanding the list of markets where Pixel 2 and Pixel 2 are available to get its flagship in more hands. The search giant is also actively working with additional retailers, and is investing heavily in a new marketing campaign designed for the new Pixel phones. This should continue to help drive global sales. Perhaps we’ll get an updated, more specific sales figure, after the holiday season concludes, with some numbers pertaining to the new Made By Google accessories as well.
Despite some of the minor drawbacks, we think Pixel 2 and Pixel 2 are ultimately worth your consideration. To learn why, hit up the post we’ve linked below, which will help guide you in your decision-making process. To learn more about the status of Google, Pixel 2, and Alphabet, watch and listen to the full earnings call in the embedded video above.