Snapchat has evolved into Snap Inc, but the new company hasn’t been doing all that well. In hope to rebound, Snap Inc has announced on its blog that a “New Snapchat” mobile application is coming.
We’re not talking about an additional Snapchat app, we’re talking about a completely redesigned Snapchat app that will replace the current one we use. For those of us an Android, this is especially good news, because the company noted earlier that the app will bring a superior experience to Android users, who make up a large portion of the company’s user base. For those on iOS, well, you’re getting something new that may or may not perform all that better.
The new app will put more emphasis on friends. With the new update, your friends’ Snapchat Stories will be presented on the left panel with your private conversations, opening up the right side for advertisements and recommendations (stories from publishers, creators, and the community that you may like). Snapchat describes it as “separating the social from the media.”
The ‘Discover’ panel will contain the ability to subscribe (or unsubscribe) to different brands and companies, which was functionality added with an earlier update. Snapchat hopes the adjusted layout will make more sense and be easier to navigate.
Rather than telling us when to expect a roll out, Snap Inc. is keeping it a secret for now. One should expect the update, though, to become available for download very soon.
Brace yourself for the update by watching the video below.
SOURCE [Snap Inc.]