Near the beginning of 2017, HTC approached a new strategy: to launch fewer phones than it had in the past. However, as the year progressed, the company picked up the pace launching numerous HTC U 11 smartphones including a ‘Plus‘ variant and more. For 2018, the company plans to return to its strategy of launching fewer Android smartphone models.
For years now, HTC hasn’t performed well in the mobile sector. Some quarters showed positive results, but the company has seen its market share and profits dwindle down to next to nothing. With hope to rebound, the company partnered with Google in creating Pixel 2, but was later partially bought out by the search giant for $1.1 billion. Next year, we could see HTC and Google collaborate on numerous hardware projects.
HTC undoubtedly has a lot going on, but not all of it is good. So to start the year, the company will launch few new smartphones. In fact, only two smartphones for 2018 are in HTC’s pipeline right now, a new mid-range HTC U 11 model, and the HTC U 12. According to Digitimes, we will see a 4K display, dual rear cameras, and the Snapdragon 845 processor on HTC U 12 later next year. We can’t wait!