HTC U Ultra and U Play officially announced: Here is everything you need to know (Updated)

HTC uncovered two smartphones today that had been rumored for a long time. The U Ultra and U Play are part of a brand-new line, HTC’s U-Series of smartphones. As you might expect, the HTC U Play is the smaller, less premium and thus more affordable model of the two, whereas the HTC U Ultra is the larger and more premium unit, and thus the more expensive model. Additional models may be added to the line soon, as noted in a prior leak.

HTC today announced its U-Series consisting of two smartphones, the U Ultra and U Play. Both models sit near the top of their respective classes, featuring visually striking design and powerful specifications. Each model will become available in four colors, Black, Blue, Pink, and White.

As for specs, the HTC U Ultra packs a 5.7-inch QHD LCD display with a secondary LG V20-like secondary ticker display at the top. This was pointed out in a recent leak, and should bring a bevy of new features like app shortcuts and quick access to information such as the weather and one’s unread notifications. Powering the device is a Snapdragon 821 processor backed with 4GB of RAM.

Buyers of the HTC U Ultra will get to choose from 64GB or 128GB options. On the back is a 12MP camera, which has been well-improved over past HTC devices. The front features an even larger 16MP lens capable of taking really nice selfies. Other features include a totally new app based on AI, USB Type-C for charging, a fingerprint reader, and a non-replaceable 3000mAh battery.

The HTC U Play was also unveiled this morning by HTC. It features a smaller 5.2-inch Full HD display and no secondary display. It’s powered by a MediaTek Helio P10 processor coupled with 3GB or 4GB of RAM and comes in choice of 32GB or 64GB storage. Both the U Ultra and U Play include microSD expansion through an incorporated slot. Camera details on this model are unknown. Other features include HTC’s new AI app, USB Type-C for charging, a fingerprint reader, and a non-replaceable 2,500mAh battery.

In terms of design, the HTC U Ultra and HTC U Play are quite reminiscent to each other and past HTC smartphones, just with some touches and small refinements. They look quite nice, with the U Play being just a smaller version of the U Ultra. Other sensors consist of NFC, bluetooth 4.2, DLNA, Miracast, and a variety of other sensors to provide an enhanced experienced. Most notable is the presence of Android 7.0 Nougat, Google’s latest software (excluding Android 7.1.1), which is pre-loaded on both devices.

The HTC U Play will be available in global markets only once it releases later this year. The HTC U Ultra is up for pre-order now and is GSM unlocked to work on a variety of U.S. carriers including both T-Mobile and AT&T. It sells for a premium price tag of $749. Purchased units will ship out once the handset releases this March. [Get Yours Here]

To learn more of the specifics, hit the source link or watch the embedded videos below.

UPDATE: The HTC U Ultra is now available unlocked in the US from HTC! [Get Yours Here

Watch the full unveiling below.


About Doug Demagistris 1546 Articles
Doug Demagistris is the Founder and current Editor In Chief of Droid Turf. He grew up in New York and now attends Bryant University where he is studying marketing and communication. He has been and always will be a Google enthusiast thanks to Android’s customization, flat design and exceptional integration with various Google services. Currently, Doug uses a Pixel 2 XL as his daily driver for its unique design, powerful hardware, exceptional camera, and stock experience. For shorter instances, he’ll glance at his Huawei Watch. And for more productive work, you’ll find him typing away on his Pixelbook. Doug is hopeful his productivity will make lives easier, more meaningful and help down the road.