Huawei looks to finally play serious with the big guys on US shores beginning in February by releasing Mate 10 on AT&T. This is according to an article from The Information and follows up on earlier word from Huawei’s own president of consumer electronics.
The Mate 10 is the company’s current Android flagship (there’s also a Pro version). Running on Android 8.0 Oreo, its main attractions are the dual Leica cameras, 8-core Kirin 970 processor, and 4GB of RAM. It has a 5.9-inch near bezel-less display that offers power users plenty of screen real estate to work on.
This move to bring Huawei handsets to US shores is a step towards realizing the company’s claims last month by Huawei president Richard Yu that they will be selling phones with a major US carrier. This will be the first time a Huawei flagship will be available on a US carrier. This is one of Huawei’s big goals for 2018 that’ll help the company stay on Apple’s tail in the race for second largest global smartphone OEM behind only Samsung. Future Huawei models could also enter the US territory such as the company’s unannounced P20 smartphones.
A new player in the US market means more options for the masses, and Huawei is planning an aggressive marketing campaign ($100 million) for the next few months to get some brand recognition. We bet they’ll need it considering how saturated the market is with likes of only Galaxy smartphones and Apple iPhones. More should be learned next week during CES 2018. Let the fun begin next month!
SOURCE [The Information]