Like Sony, LG seems to think releasing more smartphones is the way to profit. The South Korean company looks to preparing yet another high-end “flagship” device to launch before year’s end. LG has been struggling to earn a profit from its mobile sector, and will need to do something substantially different, and I mean substantially, if it is to get fans excited, turn things around and keep producing phones.
LG has released a number of ‘ThinQ’ smartphones over the past six months, and its next will follow suite with the brand. According to a new report, LG will launch a phone we heard about in an earlier report in that of LG V40 ThinQ. The company already came out with the V35 ThinQ earlier this year, but V40 ThinQ is expected to be LG’s major V-Series revamp for the second half of 2018. We can’t imagine it being anything more than a minor upgrade though, since not all that much in the industry has changed since LG’s recent device announcements.
If LG’s strategy has remained the same, we should expect few to no differences from the V40 ThinQ and only a bump in specs. The device will presumably closely resemble other high-end LG ThinQ phones from design, but with upgraded hardware specifications. The V-series has traditionally been LG’s powerhouse line and despite all that has transpired in the last year, we might still get a new one by year’s end as usual. I know it seems early since there are plenty of LG alternatives on the market, but LG typically comes out with this model at IFA. This year, the trade show is being held in Berlin during the first week of September. Since Samsung will release its Galaxy Note 9 earlier, the show will be left to LG once again, meaning the LG V40 ThinQ is what you should expect despite it not being confirmed just yet.
LG will have a hard time competing once V40 ThinQ reaches markets. With Apple, Samsung and Google all planning big smartphone releases, it’s going to be quite the challenge for LG to get consumers to buy their product. The company will need to differentiate and position itself well among the others and the rising mid-range sector that possesses great offerings at an affordable price. We don’t know how much LG’s V40 ThinQ will cost, but it could have new AI features, a triple rear camera combo, and design tweaks.
As we get closer to the V40 ThinQ, we should learn more about it including what it looks like. Do you want to see another LG flagship or do you think this is a poor strategy? If you answered yes to the first question, what do you want to see in LG’s next Android smartphone?