Motorola doubles its US Android market share during Q3, but Moto Z2 Force sales disappoint

Lenovo’s Motorola brand doubled its US market share in the third quarter to 5%, but despite this, market researcher BayStreet Research has estimated that AT&T sold 10,000 units.

BayStreet’s estimates show that Verizon shifted 100,000 Moto Z2 Force units, with Sprint selling 15,000 and T-Mobile selling 20,000 units. Verizon has traditionally carried Motorola smartphones and the higher volume here is believed to be because of pent-up demand for the Moto Z2 Force device.

Typically, carriers do not discuss individual handset sales and a Motorola representative declined to comment on the estimate. For AT&T, America’s second largest carrier by subscriber numbers, the unit sales figure is in despite of the offer of a free Moto Insta-Share Projector, worth $300. Perhaps because of these disappointing sales, Motorola and AT&T are now offering a ‘substantial’ promotion using AT&T’s DirecTV Now service.

Lenovo released the Moto Z2 Force in the summer and is believed to have invested $200 million into a marketing campaign. Although Motorola will not confirm this figure, if it is true, these sales for the Moto Z2 Force will be disappointing for the company. This perhaps reflects that although the Moto Z2 Force does not have any meaningful weaknesses, the device is not considered to be as wholesome or complete a smartphone as some Samsung devices, for example. Motorola’s sales drive has been in the mid and lower-end devices. BayStreet confirms by adding, “Motorola’s recovery has been driven by expanded distribution with all top four U.S. carriers, selling popular new models such as Moto Z2 Play.” Could some changes be in store for next year?

SOURCE [FierceWireless]

About David Steele 234 Articles
David has been using smartphones since the start of the industry but found his home with Android back in 2011 using an early Dell Stream device. Today, he uses the Nexus 5X and Sony Xperia Z Tablet as primary devices, but you'll also see him with his coffee cup and Chromebook.