Nest has been part of Alphabet for the better part of four years now. The company has come out with a variety of smart home gadgets over the years including both moderately priced cameras and thermostats. Nest and Google’s hardware team to some extent have benefited from an integrated relationship, but now, the two are taking this to the next step.
Nest and Google have operated as two separate brands since the creation of Alphabet, but are now coming together. Nest’s division will now operate in the same offices as the Made By Google hardware team, the same that makes the Pixel 2 phones, Google Home speakers, Pixelbook, Daydream View, Pixel Buds, and Google Clips. This will allow Nest and Google to collaborate more closely on projects, and hopefully create more linkage in products. This is obviously great for consumers, who will enjoy the benefits.
It’s unknown whether Nest products will include the brand Nest moving forward or join the Made By Google hardware lineup. With a recent acquisition of HTC employees by Google’s hardware team, the search giant should be fully loaded with all the people it needs to integrate all its products together. This is really powerful, as we’ve seen greatness come out of software and hardware when made and optimized by the same company. Google is at the beginning of its journey, but we’ve seen and continue to see such a strategy from Amazon and Apple. Now that Google has all the missing pieces, there’s much more promise.
With machine learning on the rise, and Google transitioning to a hardware with “AI-first” approach, integrations with Nest smart home products and the Google Assistant are bound to happen. The question is just when. We hate to speculate, but maybe Google I/O 2018 in May.
SOURCE [Google Keyword]