OnePlus X will be killed-off according to CEO Pete Lau

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Yesterday, OnePlus unveiled their next flagship smartphone iteration in the OnePlus 3. This may have left you wondering about the OnePlus X’s availability. According to a new report, the OnePlus X will be no more.

OnePlus CEO Pete Lau spoke with Engadget on the availability of the OnePlus X now that the OnePlus 3 is here. Lau said that the company is focused on selling just one flagship. According to Lau, eliminating the OnePlus X will strengthen sales of the OnePlus 3, which is what matters most for OnePlus right now.

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With that said, OnePlus plans to kill-off the OnePlus X to focus all its marketing on just one device. We’d be shocked if OnePlus launches a successor to the OnePlus X now that there’s a new strategy. Another main focus of OnePlus will be the continued aim at keeping the price-tag budget-friendly.

The OnePlus 3 can be purchased invite-free now on the company’s website. Pricing goes for $399 for the graphite color option. Gold is not yet available. Grab it here and get it shipped for free.

Source: Engadget

About Doug Demagistris 1627 Articles
Doug Demagistris is the Founder and current Editor In Chief of Droid Turf. He grew up in New York and now attends Bryant University where he is studying marketing and communication. He has been and always will be a Google enthusiast thanks to Android’s customization, flat design and exceptional integration with various Google services. Currently, Doug uses a Pixel 2 XL as his daily driver for its unique design, powerful hardware, exceptional camera, and stock experience. For shorter instances, he’ll glance at his Huawei Watch. And for more productive work, you’ll find him typing away on his Pixelbook. Doug is hopeful his productivity will make lives easier, more meaningful and help down the road.