Samsung relaunches ISOCELL camera sensor brand, announces Bright, Slim, Fast, and Dual

We first got a look at Samsung’s ISOCELL camera sensors in the Galaxy S5 back in 2014, a year in which Samsung wasn’t content to just “go with Sony,” as a number of Android OEMs were doing back then. The ISOCELL sensors unveiled in 2014 weren’t perfect, though, with some Galaxy S5 users reporting fatal camera flaws that rendered their phone cameras useless. Over the last three years, Samsung has continued utilizing its camera sensors alongside those made by Sony, with the company opting for both types in their high-end handsets such as the Galaxy S and Galaxy Note lineups.

The Korean giant is not content with this, so it has decided to relaunch the ISOCELL brand, bringing more than just one type of sensor to mobile phone photography. That’s what Samsung did at MWC Shanghai this week, unveiling the ISOCELL brand with four camera sensors under its umbrella: Bright, Slim, Fast, and Dual. The bright ISOCELL sensor is likely a revamped “Britecell” technology we’ve seen in a patent from some time ago, bringing vibrant colors even in low-light settings. The Slim camera sensor is designed for those who want thin and lightweight devices and prefer a slim camera to match. The Fast ISOCELL sub-brand is designed for those who want fast autofocus for moving or still objects.

Last but not least, the Dual ISOCELL camera sensor is the most intriguing of the bunch because it lends credence to the claim that the upcoming Galaxy Note 8 will boast dual rear cameras. The dual ISOCELL cameras are designed to provide leading innovation in the new dual camera trend that has Samsung joining a number of companies who’ve already launched dual cameras such as LG in the LG G5, LG G6, and LG V20, Huawei in the P10 (among other phones), and OnePlus in the newly-announced OnePlus 5, to name a few.

Images of an upcoming Galaxy C10 model already boasts dual cameras, so depending on the launch of either the Galaxy C10 or the Galaxy Note 8, Samsung will have its first debut in the dual camera ring. The upcoming Galaxy Note Fandom Edition (FE) could prove to be a more budget-friendly Galaxy Note option for those looking to save some serious cash, and the dual camera on the Galaxy Note 8 would be one good way to distinguish between the two phones.

Samsung named its camera sensor under the ISOCELL brand due to the role of its sensors: to eliminate cross talk between pixels by isolating pixel cells (hence the name) with a physical barrier to maintain their color performance.

SOURCE [Samsung]

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