At MWC 2018 in Barcelona like so many others, ASUS officially unveiled new smartphones. The ZenFone 5 Series ups last year’s ZenFone 4 Series consisting of a flagship ZenFone 5Z as well as mid-range ZenFone 5 and ZenFone Lite (Zenfone 5Q in the US) models. All are expected to be moderately priced, though availability has not yet been confirmed for US customers. Here’s a rundown.
ASUS is showing off new phones at its booth in Barcelona. Starting with the most premium of the bunch, ZenFone 5Z, we have Qualcomm’s brand-new off the belt Snapdragon 845 processor backed by 8GB of RAM and 128GB of storage (maxes out at 256GB). There’s a dual 12MP main camera with OIS and f/1.8, in addition to an 8MP selfie camera. Other features include a 3,300mAh battery, stereo speakers, and a fingerprint reader located at the back. Everything is enclosed in a 6.2-inch LCD display with a 90 percent screen-to-body ratio. The screen features an aspect ratio of 19:9, meaning that the device is less wide, but taller than what most of us are accustomed to with traditional 16:9. This model is expected to cost the most and will come in choice of Black or White colors.
The ZenFone 5 is the same phone in terms of looks, camera, size, and most other components, but runs a less powerful chipset in that of the Snapdragon 636 processor, which will allow it to be priced lower. This coupled with 4GB of RAM and 64GB of storage make the ZenFone 5 more of an upper mid-range tier, so it’ll see quite a bit of competition. Overall, the specs on this model are not a substantial upgrade over last year’s ZenFone 4. It’ll be available in several markets in Silver and Blue colors.
The ZenFone 5 Lite is aimed towards lower-end markets. Featuring a rather outdated Snapdragon 430 processor combined with 3GB of RAM and 32GB of internal storage, the ZenFone 5 Lite positions itself as a budget option for those who want to try out an ASUS smartphone without breaking the bank. It should be noted that the ZenFone 5 Lite looks slightly different from its siblings coming in at 6-inches in size with no notch — more on this later, and a less powerful set of specifications. Full details including the color options on this model have not been disclosed, but we’ll update you when they become available. The good news is that all three phones have stereo speakers and Bluetooth 5.0, run on Android 8.0 Oreo with the same ASUS software on top, and come with new AI functions.
Perhaps the elephants in the room are the ZenFone 5 and ZenFone 5Z when it comes to design. The pair looks eerily similar to that one phone from the other side of the smartphone spectrum: the iPhone X. Both the infamous “notch” on the iPhone X, and the way the cameras are positioned on back are closely resembled here, making the new ASUS models look terribly familiar. But as ASUS’ Global Head of Marketing concluded, “Some people will say it’s copying Apple, but we cannot get away from what users want.”
The ZenFone 5 will release in April followed by the ZenFone 5Z in June. What do you think of the new ZenFone 5 phones? Let us know in the comments!
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SOURCE [Business Wire]