Since its June, 2015 birth, approximately 20 million Amazon Echo speakers have sold. This combines all Echo models sold through September of this year. For comparison, Google has sold about 7 million Google Home speakers since entering the market in November of 2016.
It’s up to you, how you want to interpret the results. It’s good news for Amazon whichever way you look at it, having sold more smart speakers than any other in the space. This makes sense considering Amazon was really the one who pioneered the market segment for these type of devices, and we continue to see it grow each year with new offerings and grander sales figures.
The news can also be looked at as “job well done” for Google. The search giant joined forces over a year after Amazon, and has already racked up 35% of its sales. And, the average price per unit is most likely higher, since Google Home Mini didn’t come out until October. This is impressive, especially considering the fact Google had just one variant compared to several from Amazon, and we expect Google to narrow the gap with its aggressive marketing strategy, affordable pricing and consistent improvements to the Google Assistant.
Nobody else is even close to these two giants. Though, Samsung could be ramping up something special for a mid-2018 release. Hopefully we’ll get an update for you at the end of the year with holiday sales included.
SOURCE [Wall Street Journal]