Google is getting ready to reveal this year’s Pixel 2 and Pixel 2 XL smartphones plus a whole lot more at its second-ever Made By Google hardware event. You can watch Google’s private unveiling that will be livestreamed from San Francisco, CA, here beginning at 12:00PM Eastern Standard Time. Reports have indicated the possibility of Android 8.1’s (MR1) arrival, the first update since Android 8.0 Oreo, a new Chromebook Pixel namely ‘Pixelbook’ with Google Assistant support, a new Daydream View, a Google Home Mini and Max and Google Assistant enabled headphones. We’ll find out what becomes official on Wednesday.
Google can be very unpredictable as they enjoy keeping secrets until the very last-minute, no matter what the announcement be about. Though it’s hard to keep hardware a secret and we’ve seen a few leaks over recent months, much is yet to be confirmed for this event and is therefore subject to change. Just like last year, Google is holding a follow-up event to Google I/O 2017, its annual developer conference that takes place each May. That was an event dedicated to software and concepts and this will be an event all about new hardware “Made By Google,” as was the hashtag last year. Over the last year, Google has demonstrated a growing interest in hardware, and the trend will seemingly continue.
In perhaps what could be the very last major smartphone unwrap of the year, Google’s big reveal is expected to bring new Pixel smartphones, manufactured by HTC and LG. The search giant will be put into a crowded market containing new iPhones, the Galaxy Note 8 and LG V30, which have each been off to a good start. Pixel 2 could enter markets shortly after the introduction, so have your wallet open just in case. Google will have to win over customers from other brands in order to rise to sales projections. Unlike the Nexus lineup that came before it, Pixel is more consumer-friendly, but comes at a higher cost. Fans of vanilla Android have been anticipating successors to last year’s original Google Pixel, which got high praise and experienced demand overload for a first generation product marketed in full by none-other than Google itself (another difference from Nexus). Google and its distribution partners had a hard time keeping up with the demand, which turned into a disaster of a release, since select units of Pixel were unavailable for months and months. Despite the mess, Alphabet’s (Google’s parent) stock price hit an all-time high thanks to Pixel, partly attributed to Google’s well-spent multi-million dollar advertising campaign. As a result, everyone has been expecting a new Google Pixel phone this year, and so have we.
Accompanying the main event in San Francisco, CA will be several satellite events in major cities around the world. Google will also livestream the event on YouTube as well, so that those in other places will be able to sit back and watch the show online. All eyes, and I mean all eyes, will be on Google time come October 4. The company confirmed this show back in September, and dedicated fans have been waiting for the clock to tick.
Google has sent out press invitations to attend the event in-person, though it won’t be the only way to watch the product showcase. As mentioned above, Google will livestream the unveiling on YouTube. Bookmark this page and tune-in right before the event starts. The stream is now up and embedded below. You can count on us to bring full coverage, analysis and insight once the event begins.
UPDATE: Google has officially announced Pixel 2, Pixel 2 XL, Daydream View (2017), Google Home Mini & Max, Pixelbook, Pixel Buds, and Google Clips. Re-watch the event in its entirety below.
Stay tuned to none other than Droid Turf for all coverage out of the Made By Google 2017 event, as we’re your one stop destination for extensive coverage of the Android Ecosystem.