If you’ve been following Droid Turf of late, you’re aware that we’ve been covering a lot of OnePlus stories lately. The Chinese manufacturer has been doing exceptional in all areas, and so we write on! Let’s talk about OnePlus.
Despite everyone’s belief that a six-month release cycle would shoot OnePlus in the foot, it didn’t. In fact, the OnePlus 5T sold in record quantities, at least initially.
Just over six months ago, OnePlus introduced OnePlus 5, a major upgrade over the OnePlus 3T that came before it. Many had speculated early on that the company would launch a OnePlus 5T midway through the year. Early reports of this were shot down, but later revived once we started seeing leaks of a mysterious 18:9 device with OnePlus branding. One month later, we got the OnePlus 5T.
Everything happened so quickly, but loyal OnePlus fans got themselves ready for a new flagship. OnePlus 5T isn’t a complete makeover of the OnePlus 5 from earlier in the year, but instead borrows many of its good traits and replaces the bad and outdated ones. The phone provides “A New View” according to the company, packing modern specifications with a modern design and yet a semi-affordable price tag. How OnePlus continues to keep its costs down and surprise us year after year, is shocking. And fans around the globe surprised OnePlus by purchasing a record number of units for a launch day in only six hours.
The OnePlus 5T isn’t the only thing OnePlus has done well in the last several months. The company has been keeping up with Android updates, having already announced Android 8.0 Oreo for OnePlus 3 and OnePlus 3T, as well as an open beta for OnePlus 5. The company also confirmed that it is working on an Oreo beta for the new OnePlus 5T, which doesn’t surprise us. OnePlus stuck to its guns during Black Friday Weekend and Cyber Monday, not offering discounts on any of its latest hardware, explaining that customers are guaranteed the best price all the time. Still, the company managed to sell lots of units. Just this week, OnePlus announced a new Lava Red color variant of the OnePlus 5T for Chinese markets, and thus far demand for it has been high.
OnePlus was born by Pete Lau and Carl Pei in December of 2013, and now delivers to 38 countries and regions around the world. The company has been able to achieve a lot of success by being itself and carving out a niche of its own for premium smartphones with a mid-pack price that undercuts most competition. Other newly formed companies have attempted this, only to experience failure initially. The OnePlus 5T is a fantastic smartphone, one that many have put up against the very best from Samsung, Apple and LG, who’s prices can eclipse $1,000. There may be no better value than that the OnePlus 5T provides, and with that being said, should competitors be overly concerned? Could OnePlus actually take on the likes of these large, well-established corporations who are already on their seventh or eighth generation flagship?
OnePlus has come a long way in so little time, which brings us to our poll of the week. Should larger, more established Android manufacturers be concerned about the growth OnePlus has shown? Should they be at all worried with OnePlus’ rapidly growing market share and ability to make rivaling phones at such a low-cost? Could OnePlus soon become a major player in the Android mobile industry? Drop a comment letting us know and be sure to vote in our weekly poll down below. The poll will remain open all week and we look forward to hearing your response.
Below are the major stories from this week.