At MWC 2018 in February, Sony announced two smartphones part of the premium Xperia XZ lineup. The product line is still rather new and was begun to showcase the very best of Sony’s mobile technology. The Xperia XZ successors include a flagship Xperia XZ2 and premium mid-range Xperia XZ2 Compact. The duo went up for pre-order this week in the US and a new entrant namely the Xperia XZ2 Premium joined the line. Do any of these Android phones excite you?
Sony now has a total of three Xperia XZ models for 2018. Two are surprisingly up for pre-order in the US already and will hit shelves at Best Buy and other retailers unlocked, this month. The later entrant to the series, Xperia XZ2 Premium, is super high-end and will go up for sale this summer in various markets. Of the three phones, which would you pick?
There are many reasons one might or might not want to consider an Xperia XZ2. The phone is priced between the Xperia XZ2 Compact and likely Xperia XZ2 Premium and offers a range of high-end hardware components. The Ambient Flow design is radically new for Sony, which hasn’t been the case for the company in many years. The device gets on board with modern trends in smartphone design such as 18:9 aspect ratio, metal and glass materials, front-facing speaker, 64GB base storage, Android 8.0 Oreo, and a rear-facing fingerprint scanner. Many have been waiting for a change in design from Sony, and they’re finally getting it with Xperia XZ2. Hence why we believe it will sell better than previous iterations despite the current crowded market for phones in this category. Personally, I love it, and there is very little do dislike about the phone other than its missing headphone jack. If only Sony could make a tablet that looks like this, I’d regain interest in the declining Android tablet market.
Next up is Sony’s Xperia XZ2 Compact. This upper mid-range device might have a harder time competing considering all the bang for your buck options in the category. Sony’s option is priced a bit higher, but comes with a similar design to the Xperia XZ2. Gone is the blocky-design and here to stay is a curved design with a rounded back and rounded corners. Sony was one that helped pioneer the premium mid-range category, and by making way to the US in good fashion, hope is not lost with the Compact lineup. The device could be a hit among consumers looking for a good all-around unlocked smartphone from a powerful brand, and other than its missing headphone jack, most specs have been kept in line with the more expensive Xperia XZ2.
Xperia XZ2 Premium will be even more premium than the already premium Xperia XZ2. However, the expected price might be a bit high for its added value. There’s a 3D glass surface, dual camera assembly (19MP + 12MP B&W), and the world’s highest ISO of 12800 sensitivity for video recording and 51200 for photos. Rather than Full HD+, this device features a 4K HDR display which is just insane. Battery life might be of concern due to this, but we’ll find out in our testing. Most else has been kept the same as the Xperia XZ2. The only suggestions we’d make is to include a headphone jack and improve the software of the Xperia UI, which is a little outdated for today’s times. This phone is raw horsepower, and will likely land a couple of spec heads who want a phone that will last for more than two years.
Sony has been launching less phones because not all have been successful. The 6-month cycle OnePlus now does, failed miserably for the company. There are still several product lines, but Sony is cleaning things up this year and is hopeful for a much-needed comeback in the market share race. Is Sony onto something that will bring the company back into the Android picture like the good old days? Do the new phones grab your attention? This brings us to our poll of the week. Which offering of the three new Xperia is the most compelling? Drop a comment letting us know and be sure to vote in our weekly poll down below. The poll will remain open all week and we look forward to hearing your response.
Below are the major stories from this week.