Android surges in Q3, records an 88% share as iOS dips

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The Android vs iOS debate has raged on for years as fans on both sides have voiced their opinions on which is the better mobile operating system and why. However, in the last few years it’s become clear that Android holds a healthy lead in at least one category: market share. Most of the world uses Android smartphones and it looks like that trend won’t be changing any time soon.

A report from Strategy Analytics found that global smartphone shipments totaled 375 million in Q3 of 2016. Of that total, Android held a record high 87.5%. This is an increase of 3.4% when compared to the same quarter in 2015. Meanwhile, iOS held only 12.1%, which was a decrease of 1.5% compared to Q3 in 2015. Other operating systems like Windows and BlackBerry make up the remainder. In terms of shipments, Android experienced a 10.3% increase in shipments while iOS and other operating systems experienced decreases of 5.2% and 84.1% respectively.

Android holds a commanding share of the market but there are some challenges ahead. Woody Oh, director of Strategy Analytics, stated “The Android platform is getting overcrowded with hundreds of manufacturers, few Android device vendors make profits, and Google’s new Pixel range is attacking its own hardware partners that made Android popular in the first place.”

Android may face issues in the future but for now Google’s operating system is king of the hill. Ease of use, a robust app ecosystem and the ability to make modifications have made it a hit among device makers worldwide as well as us here at Droid Turf.

SOURCE [Strategy Analytics]

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