Huawei has been going through some rough times, and today it’s having a really tough day. Trusted sources discovered what appear to be fake reviews on the Best Buy site, left for the Huawei Mate 10 Pro. Here’s what we know.
The Huawei Mate 10 Pro is a fantastic phone, and the company is attempting to gain attention and popularity in the US for the first time in its history. The approach seemed to be going well following some disagreement between Huawei and US carriers, but not so much anymore. The Chinese manufacturer is getting its foot stuck in the door with regards to fake reviews found on Best Buy’s website.
The reviews were first discovered as fake by 9to5Google, who recalled the fact that Mate 10 Pro units haven’t shipped yet. The phone is only up for pre-order, so how would it have all these 5-star ratings from satisfied customers? The good news is, Huawei didn’t intentionally do this, it was triggered by a contest being run on Facebook that would allow winners to beta-test the new phone.
Earlier in the week, Huawei opened a contest on Facebook that would allow certain people to beta-test Mate 10 Pro. To enter, you had to tell Huawei reasons why you wanted to own the flagship smartphone. Except, there was a link to Best Buy where the phone was listed and dozens of people purposely left their positive comments in the Best Buy review section. Most people who commented were simply looking for a free phone and didn’t actually own one. Huawei has responded to the mistake by deleting the fake reviews and forcefully ending the contest. The end result, attacks in the media and Huawei in hot water with Best Buy, a popular retailer the company will need to keep expansion hopes alive.
You don’t see things like this happen everyday, which is why we decided it was worth sharing. Things happen, and obviously this was a poor decision/mistake that will come with implications. However, Huawei will learn from this and we wish the company the best in putting this behind. The phone itself is too good for this kind of stuff to take any kind of hit to the company’s reputation.