Motorola hasn’t been in the news a lot lately since it was not present at MWC 2018, but the company is making headlines this week with a major shift in management and anticipated phones. Thanks to an announcement by the company on its blog, we now have a better idea of what’s going on in the Lenovo bubble.
While big OEMs like Samsung and Apple have been prospering, smaller OEMs like HTC and Motorola have been struggling to reel in profits from their mobile division despite having good offerings. Because of this, Motorola is shifting strategies a bit for 2018. Just yesterday, news struck the tech community that Sergio Buniac would become the new president of Lenovo’s Motorola brand. Buniac will assist Aymar de Lencquesaing in leading the company moving forward. Changes at management are not uncommon when a company isn’t satisfied with its performance, and in the past, restructuring has been no stranger to Motorola. It’ll be interesting to see if targets change with the new leadership as Motorola embarks on a new year.
In addition to the change in leadership, Motorola confirmed some news that many had been wondering about. New products including smartphones will be unveiled in April, which begins just a few days from now. Motorola hasn’t teased or sent any invitations to an event, but we could see a surprise in the next week or so. Odds are the company’s first products will be smaller upgrades, rather than the flagship smartphones that will likely entail a larger launch event as Motorola has held in the past.
We saw some leaks a few months back of some budget devices including a new Moto E. We also saw what might have been an early glimpse at a new Moto G generation for 2018 (Moto G6). Other expected devices include a Moto G6 Plus, Moto G6 Play and Moto X5. We have not heard a lot since seeing the initial leaks, but hey, you never know. We’ll keep our eyes and ears open.