Augmented Reality (AR) is one of the latest trends in technology and brings futuristic abilities to the palm of your hand. The concept is still in its early beginning, but Amazon is hoping to speed things along with its latest development of Amazon AR View.
Amazon AR View is the retailer’s AR shopping tool, and it has now made way to Android. You can find the AR View tool in the Amazon application on both iOS and Android. It essentially gives users the ability to place digital objects in their home, or wherever they are using only their phone’s camera. These virtual objects can be products you’re considering as a purchase. The most common items that support the functionality right now are those in the furniture department.
If you own a residence, you know how much of a struggle it can be just matching furniture, never mind the added trouble that comes with fitting it where you want it to go. This is where Amazon AR View can help. Through the lens of your phone’s camera, AR supported furniture listings let you place items in your home, virtually, before you proceed in buying them. Thus, allowing you to preview the items you want in your home without actually having them in possession. Google Tango did this first, and now it’ll be in more people’s hand. I can see this being really useful and I can’t wait to try it out when setting up my new apartment.
Amazon says that thousands of items are available in AR View already, which can be accessed through the camera icon located in the search bar near the top of the app. Theoretically, this should help bridge the gap between a consumer’s expectations of a product and what they actually get. You can expect more products to gain the functionality soon, and it wouldn’t surprise me one bit if all tangible goods gain this ability eventually. View a quick demonstration of the feature down below.